India is the third largest market for Samsung handsets and it is a very important market which Samsung cannot loose. Now, the South Korea company is eying to be the top vendor in the Indian smartphone market by the end of 2011. Apple iPhones have not been doing well in the Indian market due to their high pricing, while Nokia market share have shrink. This will give more advantage to Samsung to increase their share in Indian smartphone market.
At present, Samsung has 20 per cent share in the Indian market for phones which can access Internet, e-mails and watch videos. Nokia enjoys 48 per cent market share, but Nokia phones have lost their glory by the second quarter of 2010. Now, Samsung plans to increase its market share in India by 40 per cent. Samsung have even predicted that their revenue may double to $10 million in the next three years from the Indian market.
Samsung has a very wide range of Smartphones that are priced reasonably. The price has been the main advantage for their huge sale in the Indian market. It starts at just $135 which is four times cheaper than iPhones.
Anshul Gupta, a Gartner analyst said, “iPhone is not selling in India because of its high price.”
Nokia Smartphones based on Microsoft Windows Phone 7 operating system hasn’t been released yet, which gives Samsung more time to grow in the Indian market.
Samsung Galaxy Tab has occupied almost half the Indian market, and now it is planning to bring more products like Samsung basic phones and Tablet PCs. Samsung will also launch Android-based phones and Smartphones like Wave M, Wave Y and Wave 3, which are based on their in-house operating system, Bada, which are expected to be released by October.
Come October, we will see a lot of Samsung Smartphones in the Indian market, generating revenues for the company.